Quantitative Research Examples for Business Success

Quantitative Research Examples March 09, 2021

Mary Kate Morrow

Writer

Straight Forward Quantitative Research Examples

Two well known research methods are the quantitative and qualitative research methodologies. When deciding which research method to use the qualitative vs quantitative framework is commonplace. The two research methods have key differences ranging from data collection to research design techniques. Understanding the differences and similarities between quantitative research and qualitative research is crucial for data collection and data analysis optimization. Quantitative research focuses on quantifiable, numerical data collection and data analysis such as statistical analysis techniques. In fact, statistical, mathematical, and computational techniques are all commonly used on quantitative data collected.

Alternatively, qualitative research focuses on non numerical data collection and analysis. Data qualitative research collects could originate from a market research focus group or an online survey administered. Quantitative research is undertaken for a wide variety of reasons. Common reasons range from testing a sample size from a large population to case studies for market research purposes. In fact, quantitative research is conventional in market research efforts. Data collection in quantitative market research can focus on current and potential customers.

The research methods and research design quantitative and qualitative research uses oftentimes overlap. For example, case studies can use either quantitative research or qualitative research or mixed methods of both. Research questions for case studies employing qualitative research data collection would likely use open ended inquiries. Alternatively, case studies appropriating quantitative research data collection would likely use closed ended research questions. Deciding which research method is most appropriate depends on the researcher's intention. If mixed methods are utilized it is crucial that researchers can undertake quantitative and quantitative research properly.

Quantitative Research Example 1

For many researchers, it is helpful to analyze specific real world research method examples. One example of quantitative research would be a study regarding how mobile phone usage influences teenagers. The sample size of the survey includes a designated number of females and males. Researchers must take care to make sure that the sample size accurately reflects the larger population studied. Instead of researchers asking open ended questions a numerical data point scale is used for research question answer options.

A numerical data point scale commonly utilized in quantitative research processes is the Likert scale. The Likert scale supplies numerical figures as research question answer options that represent associated opinion statements. For example, the number 1 could represent strongly agree while the number 10 could represent strongly disagree. The ability for the opinions of sample sizes to translate directly into numerical data is a powerful quantitative research tool.

Quantitative Research Example 2

Another example of quantitative research could be regarding the number of hours that employees spend at their workplace. Instead of having to go to offices all around the city, a proper sample size suffices. Rather than asking employees directly how much time they spend at their office, alternative data collection methods can be utilized.

For example, researchers could note the times that sample size participants arrive at and leave the office. As a result, data collected via observation translates the non numerical research process of observation into a numerical data format. Researchers then use data quantitative research produced to find the average amount of hours an employee spends in the office.

Quantitative Research Example 3

Quantitative research is often undertaken in healthcare organizations. Quantitative data can massively assist hospitals seeking to improve their business processes and customer experience. For example, a hospital may want to know how efficiently the organization is functioning. Research question focus can range from doctor time spent per patient to the frequency of patient visits. Similar to other examples, instead of open ended research questions administered, numerical data points are assigned to research question answers.

Numerical data point research question answer options may also include a range of numbers. A doctor time research question answer options may include up to 15 minutes, 15 to 30 minutes, over 30 minutes. For a patient visit frequency question, answer options may include 1 time, 2-5 times, more than 5 times. As a result, research question answers are translated into a quantifiable data format. From there, data collected can be analyzed and then applied to real world solutions. Actionable insights can be used to improve customer experience and business processes significantly.

Quantitative Research Example 4

Many businesses utilize the quantitative research method in order to better understand customer satisfaction. Customer satisfaction surveys are so commonplace that survey templates are widely available. A business professional can then customize the survey template to match the research design and objectives.

A customer satisfaction survey seeks to learn more about everything from brand reputation to product or service pricing and quality. Survey data collected can occur through techniques like net promoter score questions and matrix table questions. Overall, the objective of customer satisfaction surveys is to improve the customer experience in a measurable way.

Quantitative Research Example 5

Many different countries all across the world utilize quantitative research methods for census purposes. A census is an official survey of a country's population. While the census aims to gain universal response it is still a sample size unless the entire population is polled. Once quantitative data collection is completed for the census, further subgroups can be classified. For example, classifications of population subgroups can include age ranges or gender assigned at birth.

Key Takeaways of Quantitative Research Examples

There are different applications for qualitative data and quantitative data collected. Gaining a comprehensive understanding of qualitative data and quantitative data collection methods is massively helpful.
Real world examples of quantitative research range from a business administered customer satisfaction survey to an employee hour research study.